Creativity and Tyler Durden

I watched Fight Club again this morning. It’s a long time since i’ve seen the movie or read the book. They are both great.

Being the consumerist sponge that I am, I decided to grab myself a Tyler Durden Tee-Shirt … I didn’t find one. But what I did find was a fascinating article about Creativity. The site is Lateral Action. I’ve borrowed the Fight Club Blog Post from the site which is below with a link to the site. Thanks to Brian Clark for this info and insight. I added a few of my own notes for my 2 cents worth.

Tylers 8 Rules of Innovation

We all want to do remarkable things, and lead remarkable lives.

No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right?

So why do we find it so hard to break out of our rut and do truly innovative things?

Because it’s hard. Because it often requires us to significantly alter our perspectives and step outside our comfort zones.

It’s almost like becoming another person.

I Know This Because Tyler Knows This…

If you haven’t seen the movie Fight Club (or read Chuck Palahniuk’s excellent novel), I won’t spoil the fantastic plot twist where we come to understand who Tyler Durden really is. The story isn’t for everyone, but if you think it’s about fighting, you’re on the wrong track.

At its core, Fight Club is about living the life you truly want to live, and the hard path to getting there. Tyler helps the story’s nameless hero (usually referred to as Jack) down that path to enlightenment, so maybe what Tyler says can help the rest of us as well.

Luckily, Tyler says a lot of things that apply directly to innovative action. Here are his 8 rules for creative people to live by.

Tyler’s First Rule of Innovation:

“No fear. No distractions. The ability to let that which does not matter truly slide.”

This is the most important lesson, and it’s the one people struggle with and resist. Tim Ferriss advocates the 80/20 rule of productivity, where you focus relentlessly on the 20% of the actions that lead to 80% of the return. People see this as nice in theory, but not practical.

But believe it or not, this is how I’ve been running my businesses for the last 10 years. I used to actually feel guilty because I wasn’t constantly “getting things done” at a maniacal pace, even though I was enjoying increasingly significant success each year. It’s only been in the last few years I’ve realized that this approach is essential for entrepreneurs and creative professionals of all stripes.

The 80/20 rule of productivity requires radical elimination, or letting that which does not matter to creative moves truly slide. Use that newfound time for creative thinking that leads to innovative action, and you will succeed, guaranteed.

Barry Note: I actually use Mark Joyner’s Simpleology system to action this rule. I use it every day and have done for years, it’s worth it’s weight in plutonium – and right now it’s Free!

Tyler’s Second Rule of Innovation:

“No fear! No distractions! The ability to let that which does not matter truly slide!”

Seriously. Don’t break the first two rules.

Tyler’s Third Rule of Innovation:

“I say never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may.”

Let’s face it, when we break Tyler’s first two rules of innovation and distract ourselves with foolish productivity, it’s often because we’re afraid (which also violates Tyler’s first two rules). We’re afraid of failure, ridicule, risk, mediocrity, and perhaps even success itself.

If you’re going to evolve and grow as a creative person, you’re going to make mistakes. In fact, you should start making twice as many mistakes as soon as possible if you want to have an innovative breakthrough.

Make mistakes and let the chips fall where they may. You might like the landing.

Tyler’s Fourth Rule of Innovation:

“It’s only after we’ve lost everything that we’re free to do anything.”

Oh, yeah… don’t be afraid to make big mistakes. More importantly, don’t worry about everything going according to plan. In fact, if everything’s going according to plan, there’s a good chance nothing remarkable is getting done.

They say life is what happens while you’re making other plans. Innovation is what happens when you recognize when to change the plan and perhaps the entire game. Maybe your initial plan falls apart, or maybe you simply need to throw the current plan away.

Don’t let the plan restrict the freedom to have a game-changing idea, and act on it, at any time. Losing everything may be the best thing that ever happens to you.

Tyler’s Fifth Rule of Innovation:

“You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis.”

When we talk about fear, risk, mistakes, and losing it all, what are we really afraid of? Are we defined by the stuff we own, or would we prefer to be defined by what we accomplish and create for the world?

I’m not saying give all your stuff away or take foolish risks that harm your family or yourself. I’m saying don’t let the stuff you own start to own you to the point that you can’t live the life you want to live and do the things you want to do.

Tyler’s Sixth Rule of Innovation:

“People do it everyday, they talk to themselves… they see themselves as they’d like to be, they don’t have the courage you have, to just run with it.”

I bet you’ve got a great idea right now, bouncing around in your head. What are you going to do with it?

Be what you’d like to be, and do what you’d like to do… it really is that simple. Having the courage to just run with it is the difference between a fulfilling life and a life full of regret.

Tyler’s Seventh Rule of Innovation:

“Sticking feathers up your butt does not make you a chicken.”

On the other hand, wearing black hipster clothing and hanging in cafes smoking Gaulloises cigarettes does not make you creative. Buying a MacBook Pro and an iPhone doesn’t get it done either.

Creativity and innovation are mainly about hard work. It’s about constantly coming up with ideas and thinking through problems instead of vegging out. And it’s about taking action, plain and simple.

Tyler’s Eighth Rule of Innovation:

“This is your life, and it’s ending one minute at a time.”

First, you have to know, not fear, know that someday you are going to die. Until you know that, you have no sense of urgency. You think you have all the time in the world to do amazing things, but you may not live to see that particular someday.

So quit reading articles for a bit and go do what really needs to be done today.

About the Author: Brian Clark is a new media entrepreneur and co-founder of Lateral ActionSubscribe today to get free updates by email or RSS.

Share it:

8 thoughts on “Creativity and Tyler Durden

  1. Thanks, Barry. That’s something I need reminded of every day – priorities. My father tried to live by the 80/20 rule. I think he let work consume him though. I checked out Simpleology. That really works for you? I may give it a try.

    • Hi Debra, it’s worked for me for years and the guy that developed it (Mark Joyner) is somewhat of an internet marketing guru. He’s cool though and not just trying to feel stuff. Simpleology has been a real revelation for getting the big rocks in first. There’s a module when you try it that takes you through a short ‘what’s important’ exercise. It looks at the long/medium/short and then builds those ideas into everyday you use the system. This is how I start my day everyday and I get a lot done in a short time. Give it a try, I think it’s worth it.

      • Sorry Debra, just noticed a typo, he’s not trying to ‘feel’ stuff like the spellchecker said, but it should be ‘sell’. That makes more sense haha

  2. Good rules to live by, though I am sadly disappointed to learn that despite all the years of sticking feathers up my butt I’m not a ever going to be a chicken. Damn.

    Patricia Rickrode
    w/a Jansen Schmidt

    • I would say, “don’t get rid of the aeropress (I wouldn’t)” … Tyler would disagree with me I think!

      Thanks for taking the time to read ‘Missing’ I am honored and privileged! Could I impose on you to possibly leave me a review on Amazon? I am always on the hunt for reviews as I know the impact they make. Also, the sequel is now available, not everyone knows it’s out yet so I thought I would mention it. Again, thanks for taking the time to enjoy my work.

      Keep the aeropress, enjoy the coffee 🙂
      Best Regards

Leave a Reply

Your email address will not be published. Required fields are marked *